It needs to stop being a cost center and start taking an active role in the business with a significant impact on the organizational´s results.
Digital Transformation uses technology to digitalize current business assets or to open new business avenues drawing on the advantages offered by ICT. This concept encompasses a much deeper change in organizations than we are used to as, for many, Digital Transformation has more to do with user experience, customer relations or the use of electronic selling channels. And yet this is only part of a process that impacts the whole organization. (more…)
Now our Christmas holidays are over (which we hope all our readers thoroughly enjoyed), the moment to begin once more is upon us. It’s possible that many people at this time of year experience a certain anxiety when confronting blank sheets of paper and the inevitable doubts about the future. Particularly so if you had a good 2016 or, at least, a better year than the previous one. In Teldat, however, this anxiety translates into contained expectation for an interesting and innovative year to come for our product ranges and organization.
Recently, regardless of where you look, you’ll find features on Digital Transformation. Digital or physical blogs (including this one) and magazines are full of articles on the digitization of companies, the advantages, drawbacks and risks and the most efficient way to undertake this procedure. And this occasionally leads us to lose sight of the main issue: Digital Transformation involves a number of key technological tools that only make sense if the organization has a profitable business model with defined procedures and is geared to today’s needs.
This may seem an odd title for a post by a communications equipment manufacturer whose portfolio includes a complete range of Wi-Fi products. But the truth is that the title refers to a photo that went viral of a bar sign advising customers to take advantage of the bar’s lack of connectivity and engage in good old conversation.
A couple of weeks ago, Madrid was the venue for what has been heralded as Europe’s largest digital transformation trade show. Leading multinationals and the smallest of startup companies took the opportunity to showcase their products and services related to this new technological revolution that aims to change the way we live and work… Or maybe not?