Customer analysis in traditional commerce

customeranalysisFor a long time it has been common for online shops to analyze their customers’ and online shop visitors’ behavior in order to optimize the visitors’ shopping experience and to measure marketing activities. However, what possibilities does traditional commerce have?

Currently there are different technologies which compete with each other. Already integrated RFID chips on shopping trolleys can analyze the flow of visitors. The smartphone provider Apple favors ibeacon in order to give the shop visitor additional information on the location via his or her smartphone. All these technologies require additional and partly proprietary technology which has to be installed within the shop. (more…)

Hans-Dieter Wahl: WLAN Business Line Manager

Positioning systems and mobility management II

positioning managementIn my previous article on “Positioning systems and mobility management I” looked at the Wi-Fi infrastructure solution within a given area.

The location of a client carrying a Wi-Fi-enabled device could be estimated based on the information received from several APs about a client’s proximity. The client didn’t even have to connect to the network, just having the interface turned on was enough.

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Francisco Navarro: Francisco Navarro, graduated in Physical Science, is a Business Line Manager working within the Marketing Department and responsible for the Teldat Corporate Routers.