Not all Transformations are Digital

digital transformationRecently, regardless of where you look, you’ll find features on Digital Transformation. Digital or physical blogs (including this one) and magazines are full of articles on the digitization of companies, the advantages, drawbacks and risks and the most efficient way to undertake this procedure. And this occasionally leads us to lose sight of the main issue: Digital Transformation involves a number of key technological tools that only make sense if the organization has a profitable business model with defined procedures and is geared to today’s needs.

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Lola Miravet: Telecommunications Engineer, is the Head of Teldat’s Corporate Marketing Department.