It needs to stop being a cost center and start taking an active role in the business with a significant impact on the organizational´s results.
Recently, regardless of where you look, you’ll find features on Digital Transformation. Digital or physical blogs (including this one) and magazines are full of articles on the digitization of companies, the advantages, drawbacks and risks and the most efficient way to undertake this procedure. And this occasionally leads us to lose sight of the main issue: Digital Transformation involves a number of key technological tools that only make sense if the organization has a profitable business model with defined procedures and is geared to today’s needs.
In a highly dynamic technological sector led by powerful multinationals that put considerable emphasis on branding, international presence and acceptance of any kind for small and medium-sized businesses is both noteworthy and appreciated.