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The Integra-T Digital Signage Advertising Services consists of a value added service which broadcasts digital multimedia contents to all branches of a corporation from a digital signage services control center that determines what is shown to the public, when and where.
The Digital Signage advertising service integrates all information for clients into a single fundamental information service which includes the possibility of segmenting public and corporate contents into types of clients and geographical zones, etc., in each location.
Integra-T offers an integral cycle Digital Signage advertising solution including all the services needed to implant and exploit the Digital Signage system. The advertising services include creating the content and adapting it to the viewing panels, to measuring and analyzing audience data.
Digital Signage Advertising Service - Measuring your audience
Integra-T Digital Signage advertising technology can measure the audience watching the Dynamic Marketing channels for subsequent analysis so decisions can be taken. This technology is capable of detecting the total audience number, the average impact time though facial geometry as well as distinguishing the gender and ages (young/older) of the people present at any point.
By analyzing the audience data collected using our Digital Signage technology, you can evaluate the efficiency of the medium, estimate the ROI, segment the public and justify marketing and advertising decisions.
Digital Signage Advertising Service - Advantages
• Digital Signage Advertising is a new communications medium and a new direct marketing tool for Marketing departments.
• Digital Signage Advertising Greatly improves time to market for marketing campaigns, modifying of marketing messages in digital format and automatic transmitting these consequently improves the time to reach the public with appropriate and opportune messages.
• The Digital Signage Advertising reduces the communication infrastructures global costs as this service, at all times, indicates the transmission rates for the content. If these are adjusted to the times where the lines are idle, the service communications cost helps dilute the total cost.
• Digital Signage Technology is fully compatible with the customers’ current communications architecture in remote networks. Not only due to access but also because of the protocols used.
• The Digital Signage Services does not introduce any security risks, as it uses IPSEC protocol thus guaranteeing authentication, integrity and confidentiality for actions executed in this service.
Digital Signage Advertising Service - Benefits
• Communicates in specific audience segments.
• Reduces the uncertainty of the value of direct marketing lists.
• Permits you to segment and even microsegment the messages.
• Particularly useful for encouraging the intention of buying and client loyalty.
• Enhances the brand image.
• Reduces the publicity impact costs.
• Dilutes the communications costs.
• This is a sales support tool.
• Simplifies marketing campaign calculations.
• Simulates awareness of products and service.
• Stimulates the evidence.
• Boosts consumption rate of previously launched products.
• Permits the inflow of new consumers.
• Reduces the effects of promotions from the competition.
• Foments impulsive buying.