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Alicia Ruppel

Alicia Ruppel

Alicia Ruppel, graduated in Sociology and Graphic Design, is a Marketing Manager working within the Teldat's Corporate Marketing Department.
How the latest vehicle connectivity technologies can create new competitive advantages for bus fleet operators

How the latest vehicle connectivity technologies can create new competitive advantages for bus fleet operators

For many years, bus fleet operators have been able to offer basic internet services to their passengers, based on 3G or 4G communications and, probably, Wi-Fi 5 (IEEE 802.11 ac) which was released in 2014.By now, offering such services is not enough to make a fleet operator competitive. Instead, failing to provide even this level of connectivity would become a competitive setback. And these...

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Roboethics as a fundamental part in the development of autonomous vehicles

Roboethics as a fundamental part in the development of autonomous vehicles

Environmental digitalization represented a major step forward for some industries like the automotive industry, telecommunications, agriculture and banking. And these are also the ones that are set to undergo the most changes in the coming years. One of the most eagerly awaited developments in the automotive industry is the autonomous car. And while development is slow right now – due to falling...

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Smart Rural 21 & 5G: The challenge of connecting rural areas

Smart Rural 21 & 5G: The challenge of connecting rural areas

The movement of people in search of opportunities not available to them in their birthplaces has always been taking place. The last most significant migrations of people in Spain for example were: The rural flight, driven by the industrial revolution, which intensified in the 20 th century and led to ghost towns and what we now call “Empty Spain”. The urban exodus of the last decade, which has...

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SD-WAN – digital transformation in times of COVID-19

SD-WAN – digital transformation in times of COVID-19

The world is different now to how it was a few weeks ago. Owing to the outbreak of COVID-19 and the declaration of a pandemic, we have been forced to take unprecedented global measures. With the bulk of the population confined to their homes, many companies, from SMEs to multinationals, have been forced to send their employees home and provide them with the right tools so that they can work...

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User experience: same goal, different applications

User experience: same goal, different applications

Today, almost everyone knows what User Experience (UX) is. A concept that has become fashionable in recent years and that major digital multinationals like Amazon, Facebook, etc., not only know of, but have entire teams dedicated to studying and looking for ways to apply it. As my colleague Jorge Parra said in a previous post, today’s usability isn’t just about making it easier for a user to...

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The Internet of Things (IoT) and business success

The Internet of Things (IoT) and business success

Even though we are still far from Intel’s prediction about the Internet of Things (IoT), which stated that by 2020 there would be 26 devices per person, there can be no doubt that the Internet of things is here to stay and that it is a technology that is set to increase in the coming years. In the same report in which Intel made this prediction, it also placed 40.2% of these devices in business....

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