Communicate with us
The single most important message we’ve been trying to get across in all of our previous blog posts is that Digital Transformation processes are not linked to technology itself, but to the manner in which we use this technology to boost business (cost saving mechanisms, revenue, customers, etc.). Technology is a tool that must be used to its fullest potential, but properly. Investing in...
First of all, my apologies to our international readers for the local nature of this post. That said, you may still be interested in reading about how, in a nation associated with parties, holidays and the siesta, there are companies offering highly-skilled technical work to young people upon completion of their studies. And more importantly, to know what they think. Engineering (Royal Spanish...
Lately there isn´t a single conversation, presentation or conference (especially now that everyone is talking about digital transformation) where you don´t come across a sentence like this: It needs to stop being a cost center and start taking an active role in the business with a significant impact on the organizational´s results. And that´s the end of it; and, of course, of any objectives,...
Digital Transformation uses technology to digitalize current business assets or to open new business avenues drawing on the advantages offered by ICT. This concept encompasses a much deeper change in organizations than we are used to as, for many, Digital Transformation has more to do with user experience, customer relations or the use of electronic selling channels. And yet this is only part of...
Now our Christmas holidays are over (which we hope all our readers thoroughly enjoyed), the moment to begin once more is upon us. It’s possible that many people at this time of year experience a certain anxiety when confronting blank sheets of paper and the inevitable doubts about the future. Particularly so if you had a good 2016 or, at least, a better year than the previous one. In Teldat,...
Recently, regardless of where you look, you’ll find features on Digital Transformation. Digital or physical blogs (including this one) and magazines are full of articles on the digitization of companies, the advantages, drawbacks and risks and the most efficient way to undertake this procedure. And this occasionally leads us to lose sight of the main issue: Digital Transformation involves a...
This may seem an odd title for a post by a communications equipment manufacturer whose portfolio includes a complete range of Wi-Fi products. But the truth is that the title refers to a photo that went viral of a bar sign advising customers to take advantage of the bar's lack of connectivity and engage in good old conversation. This is what we at Teldat were doing at the SD-WAN summit held in...
A couple of weeks ago, Madrid was the venue for what has been heralded as Europe’s largest digital transformation trade show. Leading multinationals and the smallest of startup companies took the opportunity to showcase their products and services related to this new technological revolution that aims to change the way we live and work… Or maybe not? As usual, everything depends on how you...
Three years ago, Gartner predicted that by 2017 CMOs will spend more money on IT than CIOs. And so far it appears that his prediction is on track to come true. The reason is that, although the opposite may seem true, (successful) marketing is all about analyzing the largest possible number of data and variables, which allow you to shape behaviors, reactions, preferences and trends to develop the...
