Big Data Technologies

Big Data Technologies

Corporations can generate large volumes of data through the products and services they offer to their customers. Analyzing these data appropriately can provide very useful information for optimizing and improving the services offered and even generating new products...
Customer analysis in traditional commerce

Customer analysis in traditional commerce

For a long time it has been common for online shops to analyze their customers’ and online shop visitors’ behavior in order to optimize the visitors’ shopping experience and to measure marketing activities. However, what possibilities does traditional commerce have?...
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