A little Smarketing please…

marketingMost successful companies and corporations have professional sales and marketing teams. If we were to summarize the work of marketing specialists, we could say that it involves creating products and producing content (advertisements, resources, visual elements, etc.) that generate high value leads and which sales will use to close business operations and deals.

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Francisco Navarro: Francisco Navarro, graduated in Physical Science, is a Business Line Manager working within the Marketing Department and responsible for the Teldat Corporate Routers.

The autonomous vehicle and smart cities

smartcitiesLike many things in our lives, and as a result of the technological revolution, cities are subject to a constant transformation as they respond to the needs of the citizens who live in them and maintain or increase their sustainability. With the emergence of the IoT (Internet of Things), cities will undergo huge transformations aimed at both solving the problems which, in many cases, are already besetting them – as is the case of pollution – and providing people with more and better services.

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Jose Antonio Moral: Electronic Engineer in the Teldat R&D Department. He is currently working as a programmer engineer in the embedded software and operating systems area.

Liquid telecommunications or communications

technologyVery rarely do leading technology companies and professionals get the chance to see how societal changes impact the core of our business. In this sense, we cannot help but notice how our connectivity paradigms mirror the human sphere of our society. Trends in technology are often influenced by the changes that shape our world and social environment. Here, I would like to take a moment to talk about the late philosopher and sociologist Zygmunt Bauman, who coined the term “liquid modernity” to describe our ever-changing society (characterized by globalization, individualism, and communication and information technologies).

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Pablo Esteve: Computer Engineer and PDD from IESE. At Teldat, he is part of the sales team working as Territorial Director for Catalonia, Levante, the Balearic Islands and the Murcia region.

The expansive reach of artificial intelligence

artificial intelligenceNow that we are close to celebrating its 70th anniversary, the growing scope of Artificial Intelligence and the direct and indirect role it plays in our daily lives and in future developments cannot be contested. A quick review of the most relevant breakthroughs in the field, from Turing’s test in the 1950s (the first designed to study a machine’s ability to exhibit intelligent behavior) to the most sophisticated deep learning techniques found today, is enough to demonstrate the progress made in the last few decades.

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Jorge Parra: Telecommunications engineer. As an expert in SaaS and digital transformations, he is part of the Teldat SD-WAN solutions team

Digital transformation involves turning the business around

digital transformationThe single most important message we’ve been trying to get across in all of our previous blog posts is that Digital Transformation processes are not linked to technology itself, but to the manner in which we use this technology to boost business (cost saving mechanisms, revenue, customers, etc.). Technology is a tool that must be used to its fullest potential, but properly. Investing in technology just for the sake of it or doing it without having previously assessed its impact and the return on the investment, is useless spending.

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Lola Miravet: Telecommunications Engineer, is the Head of Teldat’s Corporate Marketing Department.

3D printing is also being used for communications devices

3d printer printing 3D printing, also known as direct digital manufacturing or additive manufacturing, has come to revolutionize every sector of industry; at the design level, building prototypes and even serial production, producing fully functional parts for the most demanding of applications quickly, cheaply and accurately.

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Eladio Rico: Eladio Rico is an industrial draughtsman in the Teldat R&D Department. Within this department, he is in the hardware development team and is responsible for the design of housing of the devices.