After a year as turbulent as the past one was, it is interesting to see the latest trends identified in the world of new technologies, the momentum of which has been key to continuing to maintain the business fabric worldwide.
The telecommunications industry continues to be at the focus of growth, innovation, and disruption as a result of new technologies that continue to filtrate the market. The cut-throat competition and growing demand for seamless connectivity are the biggest challenges that these companies are facing.
When clock struck twelve midnight on New Year’s Eve this year and we went into 2021, many of us thought… “that’s it, we have finally left behind us, the disastrous year of 2020 and we start the year 2021”, hoping that normality will return as soon as possible.
In recent months we have seen how coronavirus has altered the traditional working model of many companies. We can always talk about Google, Microsoft or similar examples of companies that were already very advanced in teleworking.
A few weeks ago, we blogged about the importance of Smart Cities to promote smart sustainable cities. Half the population worldwide now lives in big cities, and this figure is expected to rise over the next ten years. Recent UN studies show that urban centers consume as much as 78% of the world’s energy and produce more than 60% of greenhouse gas emissions. This problem directly affects the quality of life of citizens; pollution, for example, produces up to 27,000 premature deaths a year in Spain. Smart Cities, therefore, are an ideal tool for developers to design applications that improve quality of life and the environment.
Most successful companies and corporations have professional sales and marketing teams. If we were to summarize the work of marketing specialists, we could say that it involves creating products and producing content (advertisements, resources, visual elements, etc.) that generate high value leads and which sales will use to close business operations and deals.