A few weeks ago, we blogged about the importance of Smart Cities to promote smart sustainable cities. Half the population worldwide now lives in big cities, and this figure is expected to rise over the next ten years. Recent UN studies show that urban centers consume as much as 78% of the world’s energy and produce more than 60% of greenhouse gas emissions. This problem directly affects the quality of life of citizens; pollution, for example, produces up to 27,000 premature deaths a year in Spain. Smart Cities, therefore, are an ideal tool for developers to design applications that improve quality of life and the environment.
Most successful companies and corporations have professional sales and marketing teams. If we were to summarize the work of marketing specialists, we could say that it involves creating products and producing content (advertisements, resources, visual elements, etc.) that generate high value leads and which sales will use to close business operations and deals.
Like many things in our lives, and as a result of the technological revolution, cities are subject to a constant transformation as they respond to the needs of the citizens who live in them and maintain or increase their sustainability. With the emergence of the IoT (Internet of Things), cities will undergo huge transformations aimed at both solving the problems which, in many cases, are already besetting them – as is the case of pollution – and providing people with more and better services.
Very rarely do leading technology companies and professionals get the chance to see how societal changes impact the core of our business. In this sense, we cannot help but notice how our connectivity paradigms mirror the human sphere of our society. Trends in technology are often influenced by the changes that shape our world and social environment. Here, I would like to take a moment to talk about the late philosopher and sociologist Zygmunt Bauman, who coined the term “liquid modernity” to describe our ever-changing society (characterized by globalization, individualism, and communication and information technologies).
Now that we are close to celebrating its 70th anniversary, the growing scope of Artificial Intelligence and the direct and indirect role it plays in our daily lives and in future developments cannot be contested. A quick review of the most relevant breakthroughs in the field, from Turing’s test in the 1950s (the first designed to study a machine’s ability to exhibit intelligent behavior) to the most sophisticated deep learning techniques found today, is enough to demonstrate the progress made in the last few decades.
The single most important message we’ve been trying to get across in all of our previous blog posts is that Digital Transformation processes are not linked to technology itself, but to the manner in which we use this technology to boost business (cost saving mechanisms, revenue, customers, etc.). Technology is a tool that must be used to its fullest potential, but properly. Investing in technology just for the sake of it or doing it without having previously assessed its impact and the return on the investment, is useless spending.